Brunei Tourism has become the first tourism authority in Asean (Association of Southeast Asian Nations) to register a ".travel" name for its web site.
Ronald N Andruff, the president and CEO of Tralliance Corporation, the official registry of the new ".travel" Top Level Domain (TLD), congratulated Brunei Tourism for registering with the body, according to a press release from the Brunei Tourism.
Brunei Tourism submitted six domain names for authentication to the Pacific Asia Travel Association (PATA) of which it is a member.
It received approval by late July and soon registered the domain names, becoming in the process the first to do do among Asean nations.
Coinciding with the new ".travel" TLD registration is a totally newly redesigned web site for Brunei Tourism, now viewable at www.bruneitourism.travel. It projects a contemporary and high class image of Brunei as a destination aimed at attracting discerning travellers.
The major aims of the ".travel" TLD are improved Internet identity, creation of advanced distribution channels, and the establishment of an ever-stronger level of trust between the industry and its customers.
Brunei Tourism will encourage local industry members to register web sites under the new ".travel" TLD as this would likely benefit their businesses in the long run, the statement added.
Courtesy of Borneo Bulletin