Kota Kinabalu: An average of 12.3 million people visit the Tourism Malaysia website every month.
Tourism Ministry Secretary-General Datuk Dr Victor Wee disclosed this at the UNCTAD Conference "Asia-Pacific: e-Tourism for Growth/Matching Market Efficiency and Social Inclusion", Wednesday.
Noting that 40 per cent of information that tourists retrieve is provided through the Internet and also more than 30 per cent of all bookings are done this way, he said there is a demand for in-depth, high quality information and content.
"Recent changes in tourists' behaviour and the growing importance of ICT mean that much more effort has to be given to e-tourism. It is not enough to set up a website as a one-time exercise. We need to continuously update the site with up-to-date information for visitors to return. More so for travel agencies, retaining a loyal customer is less costly than acquiring a new one."
Tourism Ministry Secretary-General Datuk Dr Victor Wee disclosed this at the UNCTAD Conference "Asia-Pacific: e-Tourism for Growth/Matching Market Efficiency and Social Inclusion", Wednesday.
Noting that 40 per cent of information that tourists retrieve is provided through the Internet and also more than 30 per cent of all bookings are done this way, he said there is a demand for in-depth, high quality information and content.
"Recent changes in tourists' behaviour and the growing importance of ICT mean that much more effort has to be given to e-tourism. It is not enough to set up a website as a one-time exercise. We need to continuously update the site with up-to-date information for visitors to return. More so for travel agencies, retaining a loyal customer is less costly than acquiring a new one."
Continue reading at: 12.3mil people visit Tourism Malaysia website every month
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