KUCHING: The best way to promote tourism industry in the Brunei, Indonesia, Malaysia and Philippines-East ASEAN Growth Area (BIMP-EAGA) is through joint-promotion efforts among tourism players in the region, said Chief Minister Pehin Sri Haji Abdul Taib Mahmud.
He pointed out that any tourism promotion should include air transport players, especially budget airlines such as Air Asia, Fire Fly (MAS) and Singapore Airlines.
He said this when officiating at the 3rd BIMP-EAGA Travel Exchange 2007 at Level 5, Permata Car Park here yesterday.
He said through joint-promotions, more tourists from countries such as the Middles East and Australia could be wooed to the region.
The Chief Minister was optimistic that such a strategy and formula would work well, as the peoples of the region shared a common culture and heritage.
“It is much easier to develop this cultural-theme in tourism, which is very much connected with eco-tourism,” he said.
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