KUCHING: Sarawak is targeting 3.5 million tourist arrivals next year with RM7mil being allocated for promotional and marketing activities in new and existing markets.
Sarawak Tourism Board chief executive officer Gracie Geikie said one of the strategies to be implemented next year was to promote Sarawak at various airline hubs in Asia.
“With air accessibility no longer a problem, we intend to be more aggressive in our approach and this includes wooing European tourists.”
Continue reading at: Sarawak aims for 3.5 million tourist arrivals
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