Big plans to promote tourism in Sarawak's central region

SIBU: The Tourism Ministry and Sarawak Tourism Board have big plans in promoting tourism in the central region.

“You may not realise it but we have placed thousands of brochure on Sibu and the central region of Sarawak at 43 STB offices globally, in addition to the billboards,” said Minister of Urban Development and Tourism Dato Sri Wong Soon Koh yesterday.

Wong yesterday unveiled a giant billboard at the incoming-passenger entrance at Sibu Airport. The billboard depicts three important tourism events - Balleh-Kapit Raft Safari, Mukah Kaul Festival and Borneo Cultural Festival (BCF) 2008.

Also present to witness the ceremony were acting Sibu Resident Ismail Mohd Hanis and Sarawak Tourism Board (STB) chief executive officer Gracie Geike. The giant billboard is put up by STB.

Wong said similar billboards had been placed strategically by STB at three other major airports in Sarawak - Kuching International Airport, Miri International Airport and Bintulu Airport, to promote the three annual events to the locals as well as domestic tourists.

“And also we have commissioned an international Mandarin-language publication, Leisure Travel Magazine (based in KL with international distribution), for 10 to 15 pages of features of Sibu and the central region, covering festivals, places of interest and lifestyles, which is expected to hit newsstand in May,” said Wong.

Balleh-Kapit Raft Safari will be on April 19 - 20, Mukah Kaul Festival from April 25 - 27 and BCF 2008 from June 27 - July 5.

Continue reading at: Big plans to promote tourism in Sarawak's central region