KUCHING: Sarawak Tourism Federation (STF) has created a new avenue for tourists to give their feedback about their holiday in Sarawak - be it good or bad - through its ‘We Care’ questionnaire.What’s more, the feedback will be channeled to the tourism authorities in the state, and tourists can expect action to be taken to improve on the shortcomings that they have encountered.
Minister of Urban Development and Tourism Dato Sri Wong Soon Koh said at the launching of the questionnaire and STF’s online feedback system – Voicepoint - on Friday, that the federation had taken a bold step towards the betterment of the industry.
“This (questionnaire) is another way of finding out how people look at us. For me, the letters in the word, ‘care’, stands for ‘caring, approachable, very responsible, effective’,” he said.
He said that even now, the ministry had received feedback from tourists either in the form of letters or emails but they were not systematic.
With the questionnaire, he said STF would be able to conduct an analysis and forward recommendations to the ministry.
He reminded the tourism industry players that all of them, from the airline companies to the operators of food stalls, played a vital role in upholding the image of the state.
“The tourism industry is a highly competitive one and the word of mouth can spread like wildfire. One single unhappy tourist can affect our image even over simple things like dirty bed sheet in a hotel.
Continue reading at: Sarawak Tourism Federation getting tourist feedback via ‘We Care’ questionnaire
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