Sabah should use its rich culture to lure tourists

KOTA KINABALU: Sabah’s rich multi-ethnic cultures should be fully exploited to lure tourists, said Tourism, Culture and Environment Minister Datuk Masidi Manjun.

He said Sabah, with its 32 ethnic races speaking 50 dialects, could draw foreign tourists keen on seeing the traditions and cultures of the people in Borneo.

Noting that Bali first promoted its Balinese culture to lure tourists before selling their beaches, Masidi said Sabah's varied ethnic groups would definitely appeal to tourists.

“For this purpose, we are teaming up with Sarawak to celebrate next year's Kaamatan and Gawai festivals together and we hope to bring in a large group of German tourists,” Masidi said when launching The Mystic of Borneo: Kadayan, a book by Amde Sidek who wrote about his ethnic Kadayan community.

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