KOTA KINABALU: Joint promotions and familiarisation trips to Sabah put together by Sabah and Australian tourism players will be stepped up.
State Tourism, Culture and Environment Minister Datuk Masidi Manjun said such cooperation was imperative as Sabah hopes to get a chunk of the outbound travel business in Australia.
In his five-day working visit to Australia covering Brisbane and Sydney, Masidi held business meetings with airlines and wholesale tourism players.
He met with key outbound wholesale agents that are selling and packaging Sabah to their clients. At the meetings with the agents in Brisbane and Sydney, Masidi expressed his appreciation for the trust and confidence by the Australian agents in promoting Sabah as a choice of holiday destination to their clients.
He also voiced the commitment of the ministry to continue having joint promotions and marketing with the agents through Sabah Tourism Board (STB).
The joint promotions would be mainly in embarking on familiarisation trips to Sabah for the frontliners and product managers of both wholesale and retail agents in Australia.
In Brisbane, the Minister visited the office of Flight Centre, Australia’s major wholesaler and retailer that has more than 1,000 shops/branches around the country.
Continue reading at: Tourism players in Sabah, Australia to step joint promotions, fam trips
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