Kota Kinabalu: The Borneo International Marathon, to be held next month, has huge potential to attract more tourists to Sabah as part of a sports tourism strategy.
The city will host for the first time in over 20 years the international event which is currently the only marathon in Borneo for 2008.
Race Director Urs Weisskopf said Sabah was selected as it is an ideal nature and adventure tourism destination and a perfect stopover for tourists heading to all of Asia's other exotic destinations.
He added that Sabah is renowned the world over for its scenic beauty and is home to some truly spectacular natural wonders, citing Mount Kinabalu, the highest mountain in South East Asia, Sipadan Island as one of the top three dive spots in the world and Maliau Basin that is known as Sabah's 'Lost World', among others.
"The Borneo International Marathon is set for Oct. 12 so that it is comfortably scheduled before the Singapore Marathon in December. This will provide the prefect opportunity for regular marathon and half marathon runners in the region to participate and keep in top racing condition.
"The event promises to offer not only a fantastic race venue, but also a memorable holiday for all. Whether your interests gravitate towards nature, sun or sea, holistic spa treatments, freshly harvested local seafood at unbeatable prices, as well as the opportunity to interact with some of the most hospitable people, Sabah is truly a wonderful experience not to be missed," he said.
Continue reading at: Borneo Marathon holds huge tourism potential for Sabah
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