Tourism: Sabah needs to prepare for paradigm shift

KOTA KINABALU: Sabah needs to re-evaluate its tourism products and prepare for a paradigm shift to keep itself abreast with the rapid changing global tourism market.

“Sabah has often been the model for other states in Malaysia as a leading edge in tourism industry. We have been enjoying a double digit growth and we feel that with the fast changing pace of the global tourism scene, we have to keep ourselves in the forefront with the changing market demand of the consumers and tourism trend,” said Albert Teo.

Teo who is the Managing Director of Borneo Eco Tours and Sukau Rainforest Lodge said we need to look at ourselves on whether we are going in the right direction or should we make a change in three to five years time down the line.

“This is because some of the products need five to ten years to be implemented successfully into world-class product and we also have to look at the things that are going wrong with our industry too,” he said when met at seminar entitled ‘Developing Sabah’s Tourism Products and Brand’ at Universiti Malaysia Sabah recently.

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