KOTA KINABALU: A good book can be a powerful and cost-effective marketing tool to promote the State’s eco-tourism to the international market, said Tourism, Culture & Environment Minister Datuk Masidi Manjun.
He said an informative book supported by rare and interesting pictures would always provide needed reference materials for tourists and inspire them to visit Sabah.
Such a good book also makes a perfect souvenir for the tourists to bring home to relish their memorable trip.
But more importantly, he added, it can be a powerful and cost-effective and long lasting promotion approach as a good book would remain on the shelf for a long time.
Masidi said this when officiating at the launch of ‘Tabin – Sabah’s Greatest Wildlife Sanctuary’, a book by Wendy Hutton and Cede Prudente newly published as part of the Tabin Management effort to promote the forest.
Continue reading at: Book as promotional tool for Sabah tourism
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