KUCHING: The Sarawak Tourism Board (STB) will position the state as a food paradise in its coming promotional campaigns following the success of the Sarawak Laksa Escapade.
STB CEO Gracie Geikie said there is a lot of potential to promote other local dishes unique to Sarawak.
“Our next series is ‘Kolo Mee’, which will start either in August or September. To me, Sarawak is a food paradise but it is little known around the world,” said Geikie.
“During the Sarawak Laksa Escapade, tourists are also to visit tour attractions in the state but of course, the focus is on laksa. This is the first time Sarawak’s tourism is promoted via food, previously, music was used,” she said.
Geikie told The Borneo Post, during an exclusive interview yesterday, that two blocks of the Sarawak Laksa Escapade had sold out and the package will be an ongoing one.
The Sarawak Laksa Escapade, which was launched at the end of February in Singapore, sold out just two days after it was first advertised.
The tour will see blocks consisting of 25 tourists coming to the state trice monthly starting April 30.
The four-day and three-night tour package was created by Singapore-based Konsortium Express & Tours Pte Ltd in collaboration with STB and Cat City Holidays Sdn Bhd (ground arrangements).
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