New campaign to raise profile, $ for orang-utan

Kota Kinabalu: A brand new campaign designed to open a window of opportunity to everyone in Malaysia to make a real difference for Sabah's orang-utan kick-starts today (April 1) in Kuala Lumpur.

The twin focus over the next 12 months is to "raise the profile of and raise funds for" the conservation of orang-utan whose last population count in the State numbered at about 13,000 among a total of 30,000 which, as a world population, is considered precariously low.

Feeling a compelling sense of mission and urgency, Haulieu Bagnau, an International Marketing Management graduate with a former corporate career background made a "complete turnaround" to join Orang-utan Appeal UK as the Charity's Liaison Officer for fund procurement!

In Haulieu, the Charity has an experienced corporate marketeer in Malaysia to work with big businesses, small businesses, organisations, the community, etc.

If the Charity had kept a low profile for a decade of dedicated conservation work, that is going to change.

In an interview with the Daily Express last week, Haulieu vowed that she is going to muster all her international corporate job knowledge and experience to help "raise the profile of and funds for" the Orang-utan Appeal UK in Malaysia.

After spending six weeks at Sepilok Orang-utan Rehabilitation Centre, Sandakan, with tacit groundwork support from Mike Steel, Appeal's co-ordinator in Sabah, and the Sabah Wildlife Department, Haulier is taking the mission and vision of the Orang-utan Appeal UK right to the national capital, Kuala Lumpur, to rally the national print and electronic media around two starting events right away.

Between April 1 and 5, Orang-utan Appeal UK has teamed up with Cave & Cellar, distributor of wines from Banrock Station, an Australian wine producer which is highly regarded for its passionate conservation cause with 70 such projects in 13 countries, for a one-year campaign.

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