Thursday, July 07, 2011

New strategies to attract tourists to Kuching Heritage Trail

KUCHING: Traditional villages and colonial buildings, including shops more than 100 years old along the Sarawak River here, can become the new attractions of the tourism sector in Sarawak, State Tourism and Heritage Minister Datuk Amar Abang Johari Tun Openg said yesterday.

He said the state government would adopt several new approaches to popularise the local tourism sector through the “Heritage Trail” yet to be fully known by foreign tourists.

“The Heritage Trail can endear foreign tourists to Kuching city which is rich in history and culture,” he told reporters after the pre-launch of the Bernama Walk Hunt 2011, carrying the theme ‘Land of the Hornbill Heritage Trail’, organised by the news agency Staff Club (KKB), here.

Also present at the event were Sarawak Information Department director Resat Salleh, Sarawak Broadcasting Department director Abdul Jalani Mahmud and Bernama deputy editor-in-chief and KKB deputy president Datuk Zakaria Wahab.

The walk hunt, scheduled for July 16, will begin at the Kuching Waterfront and take the participants, expected to number 500 including from the peninsular, along a pre-determined route during which they have to find answers to questions, among others, on places of historical significance and attractions in Kuching.

Abang Johari said efforts would be made to conserve old buildings such as the row of shops along Jalan Main Bazaar besides providing more pedestrian walkways.

He also said that products such as the Heritage Trail could benefit the local people, especially those in the traditional villages along the Sarawak River, engaged in small businesses, water transportation and homestay programmes.

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