SIBU: The annual Borneo Post Run that had gathered people from far and near can help put Sibu on the tourist’ map, spurring economic activities for the town.
Sibu Municipal Council deputy chairman Daniel Ngieng said that if the event became an attraction, people would flock here for a time of relaxation and camaraderie.
“It has to build up from the community level, gathering people for a health run. When it gradually becomes an attraction, people from far and near would converge here.
“They would also be enticed to shop – this is one of the areas where we can create events to make Sibu more dynamic and give something to look forward to,” Ngieng said when asked on the tourism potential of the run.
He said people from outstation would not mind travelling here to participate in something such as the run, and later spend money on food and shopping.
“I do agree that this is one of the activities that can bring people from the surrounding areas – call it domestic tourism or sports tourism – it is part of it,” Ngieng said.
When contacted yesterday, Sibu Tourism Board (STB) executive Rudy Anoi too believed there was tourism potential in the run.
He believed if it was well promoted, it could attract foreign participants.
Citing an example, he noted that the Mount Kinabalu Climbathon had enticed foreigners to take part.
“While here, the runners would not only take part in the event but would bring their families to shop or visit places of interest,” Rudy added.
Continue reading at: Borneo Post Run has tourism potential
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