KOTA KINABALU: Astro Radio Malaysia’s No.1 radio operator to set a new record in the Malaysian Book of Records by conquering Mount Kinabalu through live radio broadcasting. Together with Fresh & White, ERA fm will broadcast live atop Mount Kinabalu on December 11.
This is the first time ERA fm will broadcast outside of a studio or an event environment, and continuously for 14 hours non-stop as they are ascending the mountain, culminating in the record breaking broadcast from the summit.
This broadcast will have the distinction of being the first highest and furthest broadcast in Malaysia. This climb is taking place in conjunction with the International Mountain Day.
“We are happy to work with Fresh & White to conquer mount Kinabalu. With our efforts we hope we can convey messages to the public the importance of International Mountain Day, because this is an opportunity to create awareness about the importance of mountains to life, to highlight the opportunities and constraints in mountain development and to build partnerships that will bring positive change to the world’s mountains and highlands,” said Syazlee Zalsyam Zakaria (Uno), Operation Manager of Astro Radio Sabah.
The expedition will begin on December 10 where announcers and crew will embark on their journey to the mountain top. They will also be accompanied by the official Fresh & White mascot, the Polar Bear. It is scheduled to end on December 12.
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