Sarawak Convention Bureau (SCB) has intensified its presence in Australia by exhibiting its ‘7 Wonders of Borneo’ campaign at the Australasian Society of Association Executives (AuSAE) Conference and Exhibition held at Brisbane Convention and Exhibition Centre.
SCB is encouraging delegates to visit Sarawak through the ‘7 Wonders of Borneo’ campaign which refers to her seven unique features: the orangutan, the world’s largest flower, the Rafflesia; Mount Mulu, indigenous tribes, the Rajah Brooke butterfly, pitcher plants (Nepenthes) which are amongst the world’s largest carnivorous plants; and the state’s colonial history.
As part of its ‘7 Wonders of Borneo’ campaign, SCB is offering AuSAE delegates the opportunity to win and be part of the campaign’s familiarisation tour to Sarawak. The all-expenses paid tour includes two business-class return flights from any major city in Australia to Kuching on Malaysia Airlines and accommodation at a five-star hotel in the state.
Leading SCB’s Brisbane-bound contingent was Amelia Roziman, SCB Global Marketing and Communications director along with Anedia Kahar and Jason Tan from the SCB Business Development Division, and SCB’s Australian representative Dr Caroline Hong.
On being asked about Sarawak’s attractiveness as a business event destination, SCB’s Amelia Roziman said Sarawak had all the ingredients for Australian business events, but this exhibition is also about highlighting Sarawak’s attractiveness as a longer term business investment.
“Through the government-supported Sarawak Corridor of Renewable Energy (SCORE) project, the state is undergoing an economic renaissance, offering immense and attractive investment opportunities for Australian businesses, she said.
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