Wednesday, June 16, 2010

Sabah - A land of folklore

Cultural dances from around the world on show in Kota Kinabalu

Sabah, the land below the wind, is fast becoming a land of folklore. Chief minister Musa Aman launched a campaign to promote the 5th Sabah International Folklore Festival on June 16 in Kota Kinabalu, coming on the heels of a month-long Kaamatan (harvest) celebration of the indigenous Kadazandusuns and Muruts. Organisers expect a sold-out crowd for the week-long extravaganza from July 19 to 25. About 25,000 tickets will sell for between 10 and 1,000 ringgit ($3 and $304) for cultural dance performances of 19 countries at the Pusat Kebudayaan Sabah (Sabah cultural centre) in Penampang.

Mr Musa was busy distributing promotional car stickers of the festival to motorists outside his Wisma Innoprise office at Jalan Sulaman. Through folklore, he hopes to give foreigners another reason to visit Sabah which draws slightly more than 2m tourists a year; about a third of them are foreigners. Tourism gives Sabah about 4 billion ringgit a year, making it the state’s third largest earner after palm oil and petroleum.

Last year 10 countries took part in the festival and the Sabah Cultural Board raked in 162,000 ringgit from ticket sales. It aims to earn more this year. Nine countries have confirmed their participation. They are China, India, Indonesia, Kazakhstan, Latvia, the Philippines, Saudi Arabia, Thailand, and Taiwan. Others expected are Bulgaria, Egypt, Ghana, Greece, Libya, Romania, Singapore, Sri Lanka, Togo and Uzbekistan.

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