MUKAH: Chief Minister Pehin Sri Abdul Taib Mahmud yesterday called on big co-operative establishments to venture into the tourism industry in a big way to attract more domestic and foreign tourists to the state.
Additionally, Taib also proposed that all local tourism players should create a strong common brand name for their tourism products for easy identification by their prospective customers, especially those from overseas.
“It is imperative for all local tourism players to create a strong common brand name for their tourism products in order to become respected global players in the tourism industry.
“Additionally, local tourism operators and players should also think of merging their products and services with that of other industries, particularly the sago-based cottage industry in Mukah and other parts of Sarawak, to be offered at premium prices for greater income and revenue,” said Taib, stressing that the government is prepared to support big and reliable local wholesale tourism players by providing grants, professional training and promotional opportunities locally and overseas.
Additionally, Taib also proposed that all local tourism players should create a strong common brand name for their tourism products for easy identification by their prospective customers, especially those from overseas.
“It is imperative for all local tourism players to create a strong common brand name for their tourism products in order to become respected global players in the tourism industry.
“Additionally, local tourism operators and players should also think of merging their products and services with that of other industries, particularly the sago-based cottage industry in Mukah and other parts of Sarawak, to be offered at premium prices for greater income and revenue,” said Taib, stressing that the government is prepared to support big and reliable local wholesale tourism players by providing grants, professional training and promotional opportunities locally and overseas.
Continue reading (Incl. Pic) at: Sarawak big co-operatives told to venture into tourism industry
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