Tuesday, October 19, 2010

Sarawak tourism players urged to exploit the Internet

TOURISM players should exploit the Internet’s global reach to promote Sarawak’s attractions to a wider market, said Tourism Assistant Minister Mong Dagang.

He said the Internet was a powerful and cost-effective tool which could be used to market the state’s tourist attractions worldwide.

“I urge tourism players to exploit the potential of the Internet to reach out to a global audience. It is up to their imagination and creativity to use the Internet to promote our attractions,” he said when launching Sarawak Economic Development Corporation’s (SEDC) enhanced tourism website in Kuching yesterday.

Mong said that SEDC, as a major tourism player, was among the earliest agencies to take advantage of the Internet by showcasing its leisure and tourism properties via a simple website introduced 10 years ago.

“Since then, the website has been enhanced from time to time. This continuous improvement bore fruit when it won the Best Website award from the Sarawak Tourism Federation last year,” he added.

Dubbed Click With Us, the enhanced website at www.sedctourism.com has links to SEDC’s hotels – Riverside Majestic, Grand Margherita and Damai Beach Resort – where visitors can book rooms online and get a sneak preview of Sarawak Cultural Village’s award-winning band Tuku Kame.

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