Sarawak should be promoted as a unique destination, playing on its rich history of having a white “rajah” (king) to rule it, and to focus on its strengths - rich culture, adventure, nature and music festivals.
This is the message that Sarawak chief minister, Tan Sri Adenan Satem, had for the delegates of the inaugural Sarawak Tourism Forum in Kuching.
Sarawak has a romantic history with Sir James Brooke (1803-1868), a British adventurer, whose exploits in the Malay Archipelago made him the first White Rajah of Sarawak.
As Adenan said, “No country has been ruled by a family of White Rajahs.
Be proud of your history and use this unique history to sell Sarawak.”
He hoped that a movie would be made on this adventurer who is synonymous with Sarawak’s past, and that the film would promote Sarawak in the same way “Lord of the Rings” did for New Zealand.
Continue reading (Incl. Pics) at: Sarawak wants its own Lords of the Rings epic.