KOTA KINABALU: A total of 431,026 tourists from China visited Sabah last year and online bookings were a major contributor.
One of these online ticketing and accommodation booking platforms is Ctrip which has about 260 million members using its website and WeChat.
This was revealed by Nicole Goh of Ctrip International Travel Malaysia Sdn Bhd whose lion dance troupes put up a performance at the Sabah Tourism Board office, downtown here yesterday.
General Manager of Sabah Tourism Board, Suzaini Datuk Sabdin Ghani welcomed the performance in conjunction with the Chinese New Year celebration.
Nicole also revealed that of the travelers who used Ctrip, they each spent about RM1,000 on accommodation, and totaled about 40,000 room nights per month in Sabah.
Continue reading at: 431,026 China tourists visited Sabah last year.