Monday, February 20, 2006

Encouraging response to MAS fair in Kota Kinabalu

Kota Kinabalu: An encouraging number of enquiries and bookings were recorded within the first two days of the Malaysia Airlines (MAS) Travel Fair in Sabah.

MAS' Government Sales/ Corporate Communication Co-ordinator for Sabah, Elizabeth Chong, said their ticketing office in Kota Kinabalu alone received over 100 enquiries and bookings as of noon Saturday.

Besides regulars and walk-in customers, foreign students of Universiti Malaysia Sabah (UMS) preparing to go home for their holidays after completing their upcoming exams are also taking advantage of the value-for-money offers.

With "Great Deals, So Easy To Book" as tagline, this year's travel fair being held simultaneously nationwide from Feb 17 to 26 offers a total of five million seats for travel between March 1 and June 30.

This works out to an average of 41,000 seats (on offer) per day for the four-month travel duration. These seats are for single journeys and can be combined for return trips, payable at attractive fare levels. The seats are also available as special Golden Holiday packages offered during the travel fair period.

The promotional offers range from 20 per cent to 70 per cent lower than the current market rates in the country.

A UMS student, Tian Yang, from Shanxi Province in northern China, described the travel fair as timely for foreign students who are going back home for a two-month holiday after exams between March and April.

Tian, who is in his first year accounting studies, was among a group of 11 Chinese students of UMS at the MAS ticketing office in Karamunsing, here, Saturday.

He said he and his friends would only be paying about RM1,000 (excluding tax) per person for return air tickets between Kota Kinabalu and Shanghai during the travel fair period, which is cheaper by about RM500 compared to the normal fare rate.

One MAS regular customer, Darno Manggal, meanwhile, hoped such travel fairs could be organised more often.

The manager of Angkatan Hebat Motor Sdn Bhd often brings his wife, Evelyn @ Azizah Abdullah and their two children for holidays overseas.

Darno said he spent about RM2,800 for return airfare between Kota Kinabalu and Cebu, Philippines for four persons under the travel fair packages, which is lesser by about 45 per cent compared to about RM4,800 under the normal fare rate.

This year's travel fair is an extension of the 'Going Beyond Expectations' campaign to demonstrate MAS' commitment towards seeking new avenues to deliver the MAS brand experience to customers.

The MAS' inaugural travel fair was held on Feb 14-15, 2004 at Mid-valley Megamall, Kuala Lumpur. It attracted more than 120,000 visitors who purchased products and services worth almost RM70 million from MAS, its code share partners, other airlines and travel agents.

Last year, it was held at four locations - Kuching, Kuala Lumpur, Penang and Kota Kinabalu - garnering a staggering total sales volume of RM115 million, exceeding the national carrier's earlier target of RM100 million.

Those in the country wanting to make bookings can contact MAS' 24-hour Call Centre at 1-300-88-3000, while customers worldwide can purchase these value-for-money deals through MAS' website

Source: Daily Express

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