Monday, November 27, 2006

Borneo Safari off-road challenge shifts into higher gear

KOTA KINABALU:The International Borneo Safari 4x4 Off-Road Challenge is set to go into higher gear as one of Sabah’s tourism products.

Aggressive marketing is being planned by the state’s tourism players to bring more international off-road en-thusiasts to join the safari in conjunction with Visit Malaysia Year 2007.

This seems to be in the minds of the tourism promoters following the successful end to the 16th edition of the Borneo Safari on Nov 5.

Sabah Tourism Board chairman Datuk Seri Tengku Zainal Adlin said that the popular Borneo Safari had lured many foreign participants in previous editions and hopes to bring in more international off-road enthusiasts during next year’s Visit Malaysia Year campaign

“Off-road challenges are fast gaining popularity and enthusiasts whether foreign or locals are taking up motor sport as their hobby,” he said, adding that Sabah offers one the world’s best off-road venues.

Continue reading (incl. pics) at: Borneo Safari off-road challenge shifts into higher gear

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