Sunday, February 24, 2008

Sabah Steps Up Tourism Campaign in Melbourne

MELBOURNE -- The Sabah government and the Kota Kinabalu City Council have stepped up their campaign to attract more international and domestic holiday-makers to the Borneo state.

This was evident from the fact that Sabah was the only Malaysian state to send a separate contingent of suppliers and hoteliers to the two-day 16th Asia-Pacific Incentives and Meetings Expo (AIME) here last week.

"We are very focused on our promotions overseas and we are getting good results,'' said Noredah Othman, marketing manager of the Sabah Tourism Board. Noredah, who led the Sabah mission here, said Sabah Tourism Minister Datuk

Masidi Manjun was a man of vision who "has some fantastic ideas and plenty of drive'' to promote Sabah as a holiday destination.

"He is dedicated to tourism and under his leadership Sabah will be able to increase the number of tourist arrivals,'' she said.

Continue reading at: Sabah Steps Up Tourism Campaign in Melbourne

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