Kota Kinabalu: The State's tourism image and branding must stay at the cutting edge of the tourism market as market conditions evolve and new tourism trends emerge, said Tourism, Culture and Environment Minister Datuk Masidi Manjun.
"We must continue to remain focused that both the Government and the private sector in the tourism industry continue to strategise, align and synergise our marketing strategies together," he said.
He urged the private sector to seriously look into developing new tourism products which, among others, include the health and wellness tourism and geo-tourism, both new niche markets that the Government is keen to develop.
Masidi said this during the closing of the seminar on Developing Sabah's Tourism Products and Brand, organised by Borneo Eco-tourism Solutions and Technologies and Universiti Malaysia Sabah's School of Business and Economics', Tourism Management Programme, here, Saturday.
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