Thursday, April 15, 2010

Sarawak aims to ride on its world-class tourism potential

SARAWAK, also known as the Land of the Hornbills, offers a panorama of beautiful landscapes and the wonderful hospitality of its 23 ethnic groups.

Whoever visits this state is bound to return with friends as close as family.

This is what was felt by a group of representatives of the media, Tourism Malaysia and tour agents from Malaysia and Indonesia after participating in the Cuti-Cuti 1Malaysia programme organised by Gaya Travel Magazine with the co-operation of the Tourism Ministry from March 26 to 29.

Being the biggest state in Malaysia covering 124,450 square km, Sarawak has many places of interest waiting to be explored and has the potential to emerge as a world-class tourist destination.

Many of the places are yet to be promoted on a big scale overseas.

Tourism Malaysia Sarawak director Ahmad Johanif Mohd Ali said the number of visitors to Pulau Talang-Talang had to be restricted to seven at a time to safeguard turtle habitats there.

“We conduct studies before promoting the place. People get the wrong impression that the state is not promoting a particular area, but this is not the case,” he said.

Sarawak has targeted six million tourists arrivals for this year, of which 60% were domestic tourists and the rest foreigners, he noted.

To woo local tourists, Tourism Malaysia Sarawak is participating in Travel Mart programmes in the peninsula.

Continue reading at: Sarawak aims to ride on its world-class tourism potential

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