Wednesday, April 16, 2014

More needs to be done for Miri to be choice tourist destination

MIRI: While the whole nation is celebrating the biggest and grandest tourism event – the Visit Malaysia Year 2014 – there should be more introduction on Miri City which grew from a quiet fishing village, and known as a hundred-year-old oil town which was elevated to city status and later made popular as a resort city.

Commonly known among nature explorers as a transit to Niah Caves located about an hour’s drive from the city centre, ground checks by The Borneo Post found that local residents seem not to have the best idea on how to introduce the city to visitors.

“Despite working in the hospitality and hotel industry, I personally have a similar problem when approached by tourists and friends who asked on tips to tour around Miri City,” Nicholas Jong, an advertising and promotion executive in a local hotel here shared with The Borneo Post.

Shopping, he insisted, is not the main priority for holidaymakers, particularly those from western countries, Japan, Korea and also China, who would prefer to spend painstaking long hours on the road, just to get to places like Lambir Hills National Park and Borneo Tropical Rainforest Resort, not forgetting the nearest sightseeing place – the Crocodile Farm in Kuala Baram.

For Jong, a hotel front desk office plays an important role in introducing the right places of interest to tourists.

“Front desk receptionists need to prepare relevant information to promote Miri, its history and tourist spots. Basically, all the recommended places are available in visitor brochures, unless travellers seek more adventurous experience,” he explained.

He lamented that transportation in Miri is unfortunately a major problem unlike in other cities, as hotels here usually prepare shuttle buses or vans specifically for going to and fro the airport but not for touring around the city.

“Options like public buses meet problems as there are no clear instructions on the bus route and the expensive taxi ride would exhaust the wallet, thus tourists especially backpackers prefer to walk to get to places.”

“Perhaps, expanding the tourism business to bicycle or car rental with affordable prices or offering day tour shuttle buses could be a great idea, which both the government and private sector should seriously consider,” he suggests.

A representative, William (not real name), from the Visitors’ Information Centre here revealed to The Borneo Post that Miri has a consistent flow of visitors.

“On a monthly basis, Miri has an average record of nearly 200 travellers and backpackers coming in seeking for information and advice. During peak season, the number could reach up to 400 travellers in a month,” he said.

Asked on the most popular destination for tourists, he said Mulu was still the top choice, with Niah Caves in Batu Niah in second place while diving sports at Miri-Sibuti Coral Reef National Park has quickly gained popularity among diving enthusiasts.