Showing posts with label Visit Malaysia. Show all posts
Showing posts with label Visit Malaysia. Show all posts

Wednesday, November 19, 2014

A more holistic approach to stimulate Sarawak tourism industry


THE Ministry of Tourism will be taking a more holistic approach to stimulate the industry’s growth by strengthening local niche events and diversifying their marketing strategy.

As of September this year, the state recorded around 3.5 million visitors, out of which 1.9
million were international visitors while the rest domestic arrivals.

“Through various exciting events and more direct flights into Sarawak, we can expect these numbers to increase by next year,” Sarawak Tourism Minister Datuk Amar Abang Johari Tun Openg said during his ministry’s winding-up speech at the DUN yesterday.

He revealed that the 11.2 per cent rise in visitor arrival to Sarawak this year could be credited to the Visit Malaysia Year (VMY) 2014 and Visit Sarawak Year 2013/14.

Other major platforms to promote the state’s tourism potential consisted of public relations, online and electronic communications and public events within Malaysia, Indonesia and Brunei Darussalam.

Throughout the two-year campaign, there were 962 airtime advertisement spots on TV1, TV2, TV3 as well as short documentaries slotted on iTV Astro.

“Promotional campaigns on VMY2014 are published in magazines and books such as Reader’s Digest Asia, Nikkei Business magazine, golf magazine and various in-flight magazines.

“The state is also promoted through short documentaries aired on various television channels such as National Geographic, Discovery Channel and news networks like BBC and CNN,” he said.

These digital and virtual advertising initiatives have put Malaysia and Sarawak on countless websites, travel apps, YouTube, Facebook and many other social media distributions.

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Sunday, November 02, 2014

Sabah targets RM8 billion from tourism


KOTA KINABALU: The Sabah Tourism, Culture and Environment Ministry will continue to acknowledge the organiser of Sabah Hospitality Fiesta in their effort to promote the State’s diversity through its annual event which is recognised as an annual tourism event in Sabah’s calendar of activities.

Its assistant minister, Datuk Pang Yuk Ming, said the hospitality and tourism industry had always been a significant force in Sabah’s economy.

“Despite some setbacks due to several unfortunate incidences earlier this year, let’s look at things from a broader perspective and together put our best foot forward because under the 10th Malaysia Plan 2011-2015, Sabah aims to increase its tourism receipts.

“Our target for the 10th Malaysia Plan is RM8 billion, while the nation’s 2020 Vision goal is aiming to achieve RM24 billion by 2020. I personally feel those young men and women who are in the industry have chosen a great platform, with huge potentials to grow bigger,” said Pang during the launching of the 17th Sabah Hospitality Fiesta 2014 at Suria Sabah Shopping Mall here yesterday.

The event aims to bring about the best hospitality through sight, sound and taste.

Themed “Colourful Scenes of Malaysia”, the fiesta is in line with the Visit Malaysia Year 2014, showcasing the unique selling points of the country’s rich cultural heritage with many ethnic groups living in harmony.

Pang also said tourism always bring people together over and over again.

In this year’s event, the fiesta has included a special event called Hawker Street Fiesta Charity Do where participating hotels, resorts, colleges and education institutions creatively set up hawker stalls with a common objective to achieve a total sales proceeds of RM10,000 which will be channeled to Sabah Cheshire Home, the beneficiary of the event.

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Wednesday, July 30, 2014

Sarawak tourism promotions to continue despite airline disasters


KUCHING: The Visit Malaysia Year and Visit Sarawak Year 2014 campaigns will continue despite disasters involving three airlines in recent weeks.

Minister of Tourism Datuk Amar Abang Johari Tun Openg said the International Air Transport Association (IATA) has released a statement that the recent air disasters have not brought down the level of confidence among air passengers around the globe.

“Air transportation is just another mode of transport. It is just like a car where accidents can happen anytime and anywhere. Yet we still drive around in our cars,” Abang Johari told reporters at his Aidilfitri open house on Monday.

He said it was very unfortunate for Malaysia Airlines to suffer from the downing of MH17 and the missing flight MH370 this year.

“After the downing of MH17, I am sure that the International Air Transport Association and the International Civil Aviation Organisation (ICAO) will review the whole airline industry,” he said.

Abang Johari said IATA and ICAO should review the current flight paths of the airline industry and come up with a pre-warning system to avoid airlines from flying above areas deemed unsafe.

The Satok assemblyman said he had personally met with the immediate family members of MH17 victim Tambi Jiee, who was killed on board along with his wife Ariza Ghazalee, and their four children Alif, Afzal, Marsha and Afruz.

“They (family) are strong and patient during this hard time. They have also relayed their confidence that everything will be sorted out soon,” he added.

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Sunday, May 18, 2014

Miri boasts exotic native cuisine


VISIT MALAYSIA YEAR 2014 is a national multi-million ringgit campaign to woo foreign tourists from near and far to our exotic, culturally rich and beautiful shore.

Tourism is one of the nation’s best industries.With several thousand visitors expected in Miri and also onward to Mulu this year, perhaps it’s time to ponder on Sarawak native cuisine, particularly in Miri.

Magdalene Kong, a frequent west Malaysian visitor to Miri, is happy to note there are now more locally-operated eateries.

“I normally come to Miri to enjoy food like midin cooked with belacan, a good fish like tapah braised in soy sauce and brown beans, seafood and perhaps some authentic native dishes.

“I have eaten some fantastic food cooked in bamboo while visiting longhouses during my two Gawai trips. They were fabulous,” she said.

She thoroughly enjoyed her back-packing journeys into the interior where she ate organic ferns and rare fruits.

This satiated her thirst for knowledge “never before known to the outside world” – like unknown foods of the equatorial rainforest.

She is particularly excited about glutinous rice cooked in pitcher plants which she even packed to take home when she last in Sirikin.

Some travellers have blogged about their journeys in Sarawak and, indeed, exhorted the special delicacies of the jungle like rare mushrooms, fungi, honey and fish.

Questions have arisen even among Sarawakians who have not tasted fish like empurau, semah, tapah or birds like wild Sarawak chicken or pheasants.

And Sarawakian urbanites have also asked: “What are the indigenous staple dishes? Do the natives eat a lot of chillies? How are vegetables cooked in the interior? Can native dishes be found in hotels and restaurants?”

In Sarawak, we use the terms native, indigenous and ethnic rather loosely.

Native and indigenous would be closer in meaning. The two words refer to those originating from Sarawak.

Ethnic would mean sub-tribe or sub-group based on culture, language and other anthropological identities.

First, we need to identify some essential staple foods of Sarawak natives like the Ibans and Orang Ulus.

These would be maize, upland rice, pumpkins and yams planted interdependently. Maize is grown almost at the same time as padi while pumpkins around the tilled rice and maize fields. Yams are also grown on the peripherals of padi farms.

The natives fish in all the rivers and their tributaries. Semah, ikan keli, baong, empuarah, prawns, river turtles are what they can catch.

The jungles yield mushrooms, fruits, meat from deer, wild boars and even bears. Birds can be shot with blowpipes. Guns are not often used because cartridges are beyond the means of many indigenous people.

Originally, the natives were food foragers. Today, many exotic and even native wild fruits are still available. The more common ones are durians, dabai, langsat, rambai, engkili, buah ma, rambutans, isu, lutong, pinang, engkala, pedada, meram (asam paya), illipenut or engkabang and pulor.

Many natives still enjoy going into the jungle during the holidays or fruiting season to forage for these fruits which are all part of their diet. There are many more rare and exotic wild fruits like the angled tampoi or the equatorial figs. The list is really long.

When foraging for food –  both fruits and meat – in the forests since moving to Ulu Limbang in the 1920’s, the late Jiram Pengiran (who lived up to 93) would look for empidan (now listed as an endangered species) and a certain type of tree ants among other wild vegetables and fruits.

He used to say to his children and grandchildren: “Empidan is the best jungle chicken one can get. There were plenty in the 1930’s.”

He caught three or four a few years ago and encouraged his grandson Sebastian Kudi to breed the jungle fowl. It was a successful effort.

Continue reading (Incl. Pics) at: Miri boasts exotic native cuisine
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Sunday, April 27, 2014

Sarawak Street Arts Carnival comes to life at Kuching Waterfront


KUCHING: Sarawak Street Arts Carnival opened yesterday at the Square Tower in Kuching Waterfront where various local, regional and international artistes and acts gathered to promote understanding and appreciation of cultures.

The two-day carnival was one of the four main events organised in conjunction with Visit Malaysia Year 2014 that aimed to attract more tourists to the state and give a boost to the tourism industry.

Organised by state Ministry of Tourism and Culture in collaboration with state Culture and Arts Department, the carnival features live music, arts and crafts, food, dance, fashion show, clowns and many interesting programmes and activities.

With hundreds of musicians, crafters, dancers and artistes, the Kuching Waterfront comes alive this weekend.

Speaking at the launching, Sarawak Tourism Minister Datuk Amar Abang Johari Tun Haji Openg highlighted that art is a universal culture that can transcend boundaries of all kinds.

“Together with our invited guests from other countries, this carnival can showcase our unique culture in the state of Sarawak especially where people of all races and beliefs can live in peace and harmony,” he said.

“It gives us the opportunity to interact with one another especially our foreign guests through arts like music, crafts and dances. Through interaction, they are able to understand the values and morals behind our unique culture,” he added.

With such uniqueness, Abang Johari emphasised the spirit of 1Malaysia is in Sarawak because Sarawakians place great emphasis in upholding and protecting this unity.

“There are no religious or racial problems in Sarawak. Therefore, defend whatever that is good and distance ourselves from bad cultures,” he said.

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Wednesday, April 16, 2014

More needs to be done for Miri to be choice tourist destination


MIRI: While the whole nation is celebrating the biggest and grandest tourism event – the Visit Malaysia Year 2014 – there should be more introduction on Miri City which grew from a quiet fishing village, and known as a hundred-year-old oil town which was elevated to city status and later made popular as a resort city.

Commonly known among nature explorers as a transit to Niah Caves located about an hour’s drive from the city centre, ground checks by The Borneo Post found that local residents seem not to have the best idea on how to introduce the city to visitors.

“Despite working in the hospitality and hotel industry, I personally have a similar problem when approached by tourists and friends who asked on tips to tour around Miri City,” Nicholas Jong, an advertising and promotion executive in a local hotel here shared with The Borneo Post.

Shopping, he insisted, is not the main priority for holidaymakers, particularly those from western countries, Japan, Korea and also China, who would prefer to spend painstaking long hours on the road, just to get to places like Lambir Hills National Park and Borneo Tropical Rainforest Resort, not forgetting the nearest sightseeing place – the Crocodile Farm in Kuala Baram.

For Jong, a hotel front desk office plays an important role in introducing the right places of interest to tourists.

“Front desk receptionists need to prepare relevant information to promote Miri, its history and tourist spots. Basically, all the recommended places are available in visitor brochures, unless travellers seek more adventurous experience,” he explained.

He lamented that transportation in Miri is unfortunately a major problem unlike in other cities, as hotels here usually prepare shuttle buses or vans specifically for going to and fro the airport but not for touring around the city.

“Options like public buses meet problems as there are no clear instructions on the bus route and the expensive taxi ride would exhaust the wallet, thus tourists especially backpackers prefer to walk to get to places.”

“Perhaps, expanding the tourism business to bicycle or car rental with affordable prices or offering day tour shuttle buses could be a great idea, which both the government and private sector should seriously consider,” he suggests.

A representative, William (not real name), from the Visitors’ Information Centre here revealed to The Borneo Post that Miri has a consistent flow of visitors.

“On a monthly basis, Miri has an average record of nearly 200 travellers and backpackers coming in seeking for information and advice. During peak season, the number could reach up to 400 travellers in a month,” he said.

Asked on the most popular destination for tourists, he said Mulu was still the top choice, with Niah Caves in Batu Niah in second place while diving sports at Miri-Sibuti Coral Reef National Park has quickly gained popularity among diving enthusiasts.

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Tuesday, April 01, 2014

Sabah’s delicacies to be featured during Visit Malaysia Year


KOTA KINABALU: Sabah is showcasing its wide varieties of seafood and exotic local delicacies during the Visit Malaysia Year 2014.

This year, the Ministry of Tourism and Culture Malaysia (MOTAC) will collaborate with the Kota Kinabalu Food Festival (KKFF’14) and Sabah Cultural Board to organize the biggest food festival in Sabah, formally known as Citrarasa Sabah.

Visitors can expect three days of unforgettable dining experience, cultural performances, cooking competitions and more during the grand opening at KK Time Square from April 18 to 20.

Citrarasa Sabah will continue to run for one month with various participating hotels in Sabah hosting lunches and dinners serving signature Sabahan dishes.

Sabah Tourism, Culture and Environment Ministr Datuk Seri Panglima Masidi Manjun, who will be officiating the event, said this is the second mega event for Sabah in conjunction with Visit Malaysia Year 2014.

“Through this event, it will be a great opportunity for tourists to sample local Sabahan delicacies as well as experience local culture,” he said.

The Citrarasa Sabah Food Festival 2014 will be celebrated in a fanfare atmosphere while hosting a three-day bazaar, where participating outlets would showcase their signature food menus for visitors to explore, taste and indulge.

In addition, visitors will have the option of purchasing discount vouchers that can be used at participating restaurants throughout the month of Citrarasa Sabah.

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Wednesday, February 19, 2014

English couples first know of Sarawak while on cruise


KUCHING: The Sarawak Tourism Ministry needs to put in more effort in promoting Visit Malaysia Year (VMY) 2014 to the world as its reach fell a little short of England.

Two English couples met at the Kuching Waterfront recently did not know about the state, or Malaysia, and were here simply because it was one of the stops made by their cruise ship Adonia.

“We only learned about Sarawak from our cruise and not VMY 2014. Nevertheless, it is a good chance to escape the weather back home in North England as there is a lot of heavy rain and lots of water everywhere, while Sarawak is hot. We also tried the boat ride to go across from Kuching Waterfront,” said John Stenton, 76.

He said the boat ride was good as they both got to experience the natural transport of locals.

It was the first trip here for him and his wife Patricia, 71. Their previous stops included Penang, Melaka and Singapore and will stop in Brunei and Kota Kinabalu next among many other stops before returning to England on April 29.

Patricia noticed many cats around the city – many pregnant ones too – living up to its name of Cat City.

Another couple, Graham and Kathy Smith on the same cruise said coming to Sarawak was part of their cruise.

“This is our first time in Sarawak and our ship only stops here for a day. We find Sarawak quite nice and tidy, but the river needs a bit of cleaning,” said Graham.

The couple were spotted alighting from the ‘penambang’ (boat) at the Boyan-Gersik-Sourabaya waterfront.

He said they took a walk to take photos of the villages and the new State Legislative Assembly building before returning to Kuching Waterfront.

He will tell his friends and family of their experience in Sarawak and promote it as a vacation destination.

“I will recommend Sarawak as it is a different culture, the people nice and friendly and no hassle,” he said.

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Tuesday, February 18, 2014

Not many outsiders aware of Visit Sarawak Year


KUCHING: Sarawak is still a ‘mystery’ — a pin-drop survey of overseas awareness on Visit Sarawak Year (VSY) reveals. For starters, travel-savvy youths in neighbouring countries took a wild guess that the state has more to offer than ‘the monkey with the big nose’.

This is despite the fact that it is Visit Malaysia Year 2014 (VMY14) and that the state Tourism Ministry has launched its very own VSY campaign to prepare for the event.

The lack of awareness about VSY at the grassroots level in the region was made known by a Surabaya-based tour agency employee, who declined to be named. He made an observation in popular social media site Facebook on how the company’s tour package for Sarawak remained unpopular.

“Not many customers are aware of VMY14, let alone VSY. Most people who come to us usually prefer tour packages to Peninsular Malaysia, where they can access shopping, food, history and culture all at once. Sarawak and Sabah remain unpopular, except for the few who are into jungle trekking and mountain climbing,” he said.

His remark prompted The Borneo Post to do a quick survey among some overseas friends online, particularly those from Singapore and Indonesia as they are close to Sarawak in proximity and connectivity.

It was quite a surprise to learn that there are young people with ages between 20 and 40 who know very little about Sarawak tourism even though they are fairly travel-savvy and have ready access to social media and the Internet.

Kosen Pangtono was not aware that it was VMY14, adding that there was no noticeable promotion of Sarawak in his hometown Medan.

“Sarawak is the place with the big nose (Proboscis) monkey, isn’t it? I have not been there but I have heard about the eco-tourism, which isn’t a great point for us because we have got many eco-tourism spots here too. I would visit Sarawak, for its cultural diversity.

“I have been to other places in Malaysia such as Kuala Lumpur, Penang, Johor Bahru, Kuantan, Genting Highlands and Melaka.

“People visit places for a specific purpose, like how Kuala Lumpur and Penang are great for people who want shopping. Chinese Indonesians mostly prefer Singapore over Malaysia, while the really rich ones would go to Australia, USA or Europe,” observed the 26-year-old proprietor of a visual effects studio.

University student Rian Cahyadi, 21, has never heard much about Sarawak although he knew it as one of the two Malaysian states in Borneo.

“I have only been to Kuala Lumpur for a three-day holiday. It is a nice city. Maybe someday I will consider visiting Sarawak but I really don’t know anything about it. We usually learn about overseas tourism promotions through TV here and I don’t remember seeing any on Sarawak,” he said.

According to 32-year-old graphic designer and event organiser Richfield Edbert from Jakarta, he has seen endless TV and magazine advertisements on Kuala Lumpur.

“Malaysia Truly Asia seems to be about Kuala Lumpur and no other town or city in Malaysia. There is no promotion about Sarawak tourism here. I would want to know more about Sarawak as that is where my friend’s hometown is.

Continue reading (Incl. Pics) at: Not many outsiders aware of Visit Sarawak Year
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Friday, January 10, 2014

ASEAN Tourism Forum 2014 in Sarawak ready to welcome 1600 delegates


With just days to the opening ceremony of the ASEAN Tourism Forum (ATF), the state of Sarawak and host city of Kuching, are all geared to welcome over 1,600 delegates which includes ASEAN Tourism Ministers and officials, exhibitors, international buyers, international and local media as well as tourism trade visitors.

Prime Minister, Dato’ Seri Najib Tun Razak is scheduled to deliver a key note address at the official opening ceremony on January 20. The ATF is the first major international conference in conjunction with the start of Visit Malaysia Year (VMY) 2014.

The ATF is a cooperative regional effort to position and promote the ASEAN region as one tourist destination where Asian hospitality and cultural diversity are at its best.

Adopting the theme, ASEAN - ADVANCING TOURISM TOGETHER, the ATF 2014 will deliberate and explore the sustainable development of tourism and look at how various tourism initiatives and plans can further support the mantra of Tourism Conserves, Preserves and Protects.

“Malaysia is honoured to continue the spirit and tradition of the ASEAN Tourism Forum which embraces the role of being a catalyst for change in tourism policy and development, and subsequently improving the economic and social standing among ASEAN countries,” said the Minister of Tourism and Culture, Dato’ Seri Mohamed Nazri Abdul Aziz.

“Malaysia is pleased to have the presence of ASEAN Ministers of Tourism from Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Myanmar, Philippines, Singapore, Thailand and Vietnam, as well as Dialogue Partners from China, Japan, Korea, India, Russia and Brazil. The ASEAN Tourism Ministers will also be having consultations with international organisations namely United Nations World Tourism Organisation, World Travel & Tourism Council and PATA.

“The ministerial meetings are aimed at promoting an exchange of ideas, review of industry developments and joint formulation of recommendations to further accelerate the growth of ASEAN tourism,” he continued.

As the annual convention of the ASEAN tourism industry, ATF comprises ASEAN Tourism Ministerial Meetings, the ASEAN Tourism Conference and a 3-day TRAVEX event.

The unique and specialised ATF TRAVEX makes it easy and convenient for suppliers of ASEAN tourism products and services and international buyers to conduct business and meet quality participants through the Seller-Meet-Buyer (SMB) and the Buyer-Meet-Seller (BMS) appointment scheduling sessions. Both parties can maximise their participation through flexible one-to-one pre-scheduled meetings to explore, negotiate and ink deals with each other.

ATF TRAVEX 2014 will be held at The Borneo Convention Centre Kuching (BCCK).

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Tuesday, January 07, 2014

Borneo Jazz is back with a ‘bang’ – of world-class names


MIRI: Borneo Jazz co-organisers have their jazz stars lined up for the Visit Malaysia Year 2014 (VMY 2014) and Visit Sarawak Year 2014.

The annual jazz festival, now in its ninth year, will be held here from May 9 and 10.

It is organised by Sarawak Tourism Board, supported by the Ministry of Tourism and Culture Malaysia and Ministry of Tourism Sarawak and endorsed by Tourism Malaysia.

The impressive jazz lineup this year includes musicians who have made it big in the world of jazz, said Sarawak Tourism Board through a press statement yesterday.

Among the bands that will be performing will be Iriao, the eight-piece ethno-jazz band from Georgia.

Iriao’s repertoire is based on Georgian authentic folk instrumental and polyphonic music, which has been recognised by Unesco as a masterpiece of oral immaterial heritage.

However, the band is not aiming to modernise the unique polyphonic Georgian music but to saturate and adorn it with jazz elements. This is the first appearance of a Georgian band at the Borneo Jazz fest.

Another interesting line-up is Vocal Sampling, an all-male a cappella musical group from Cuba expected to be among the hit of this year’s Borneo Jazz in Sarawak. They are a well known band and a crowd pleaser. In the last two years, a capella acts have been a show topper at Borneo Jazz. Their album ‘Cambio de Tiempo’ was nominated for three Latin Grammy Awards.

Other favourite jazz bands listed for this year’s event will be Brassballett from Germany – the first and only show worldwide where musicians are dancers at the same time.

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Wednesday, January 01, 2014

Keep Sabah preferred tourist destination


KOTA KINABALU: It would take a synergized effort from all parties to keep Sabah as one of the most preferred destinations in the region, and achieve its 2014 target of over three million tourist arrivals.

Chief Minister Datuk Seri Musa Aman said everyone, especially those at the front line of the tourism industry, must in this regard have the right knowledge and attitude towards the tourists.

Speaking at the Countdown to Visit Malaysia 2014 at Lintasan Deasoka here last night, he noted that Malaysia had set a target of having 28 million tourists with tourism receipts of RM76 billion next year.

Out of this, he said 3.4 million visitors were expected to come to Sabah and contribute RM6.277 billion to the state’s income.

“In order to realize this, it is very important for all parties especially those at the front line, such as taxi drivers, hotel workers and tourist guides to always give their best services, be friendly and helpful towards our guests.

“Apart from that, I also hope all the front liners would improve their knowledge on tourism products and attractions that Sabah has to offer.

“This is to ensure that efforts to promote our tourism involved not only the Tourism Ministry and related agencies but everyone in the our society,” he said.

Musa said he welcomed the initiative by all ministries and local authorities in Sabah to host more events to highlight the diverse and unique culture and traditions of the local communities.

He however reminded that not only the organizers but all Sabahans attending such events must show that Sabah is the best and most accommodating host to outsiders.

Touching on the event, he said the countdown held in Kota Kinabalu was significant and in line with the national level effort, where Prime Minister Datuk Seri Najib Razak had officially declared 2014 as ‘Visit Malaysia Year’, with a theme "Celebrating 1Malaysia, Truly Asia".

Continue reading (Incl. Pic) at: Keep Sabah preferred tourist destination
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21% increase in tourist arrivals in Sabah


KOTA KINABALU: Sabah recorded a 21 per cent increase in tourist arrivals in January to October this year, as compared to the corresponding period last year.

Tourism, Culture and Environment Minister Datuk Masidi Manjun said official figure for November and December was not available yet but the encouraging figure for the first 10 months lend confidence that the State will well exceed the targeted three million visitors by year-end.

Speaking at the Visit Malaysia Year 2014 Countdown here last night, Masidi said the sharp increase was contributed mainly by domestic tourists.

He noted over 1.82 million from the 2.55 million tourists that visited Sabah as of October were Malaysians from Peninsular Malaysia and Sarawak.

This represents an increase of 17 per cent for domestic arrivals as compared to the previous year.

A sharp increase of 307,325 people or 84.7 per cent was also recorded for international tourists segment, with China and Hong Kong as main contributor.

Masidi noted Sabah also recieved 237 specially chartered flights during the period, the highest in the country to date.

The increase was also supported by several new direct flights to Kota Kinabalu, including from Hangzhou, Shenzen and Shanghai in China, Kota Baharu in Kelantan, and Cebu in The Philippines.

He noted flight frequency from Tokyo amd Perth has also been increased to three and two times a week, bringing the total number of non-stop flights from international destinations to Kota Kinabalu to 18.

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Wednesday, October 30, 2013

Novel way to market Sabah tourism


INCENTIVE: Special tourism packages to give visitors a shopping spree-cum-cultural experience

KOTA KINABALU: SABAH is moving to promote the state capital and Labuan as potential holiday shopping destinations in conjunction with Visit Malaysia 2014.

Its special "Oh My Shopping" package would not only provide tourists a shopping spree experience, but also get them to join cultural tours and adventures here and in Labuan.

Sabah Tourism Malaysia director Sani Sham Ahmad said the agency, under Tourism Ministry, was working closely with selected shopping malls and travel agencies.

"Travel agencies see the potential of incorporating shopping with culture and adventure to further promote Sabah and Labuan as shopping havens.

"This creative method will be more appealing to tourists as promoting shopping alone is difficult," he said at a Duty Free Seminar here yesterday.

Sani said Sabah Tourism Malaysia had sold 380 packages worth RM263,000 since the "Oh My Shopping" initiative was launched in August.

He said the city and Labuan were as good as other duty-free islands as tourists would be able to shop for various tax- and duty-free goods in malls as well as tamu (bazaars).

The government aimed to promote Malaysia as a premier duty- free shopping destination and Sabah as well as Labuan, could contribute towards this initiative, he added.

Organised by Tourism Malaysia, the Duty-Free Seminar was to encourage shopping complexes, retailers, associations and non-governmental organisations to play their role in promoting duty-free goods.

Continue reading at: Novel way to market Sabah tourism
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Tuesday, October 29, 2013

Proboscis Monkey is the Visit Malaysia Year 2014 Mascot


After years of having the common Orangutan, Hornbill and Leatherback Turtle as the official mascot for the Visit Malaysia Year events, it was a very nice surprise to see a Proboscis Monkey being selected as the official mascot for the coming Visit Malaysia Year 2014.

This was also officiated at the dinner gala for the World Tourism Conference 2013 in Melaka on the 21st October.

The Malaysian Tourism Minister - Daruk Seri Nazri had concluded his WTC 2013 speech which led to the official announcement to over 600 people at the Hattan Hotel Grand Ballroom in Melaka. 

Many were caught unaware of this unique primate which can only be found on the island of Borneo.

Datuk Seri Nazri initiated the launch gambit by inserting a special VMY2014 Card into a slot which opened the center stage to reveal three Proboscis Monkeys who came out to surprise of the audience here.

Specially tailored costumes of the primates were created for this event where the monkeys danced on the stage inviting the tourism minister to participate along.

A video presentation on the highly protected primate was followed with a brief introduction to the media and audience.

The Proboscis Monkey or scientifically known as Nasalis larvatus is a very unique monkey due to its habitat where it survives on a very unique vegetarian diet of leaves from selected mangrove trees.

The large nosed monkeys are commonly found around Sabah and Sarawak near mangrove areas and usually in groups.

In Sabah, they are spotted at places along the Kinabatangan River, Labuk Bay in Sandakan and also the Klias River near Kuala Penyu which is about two hours from Kota Kinabalu city.

There are also other parts of Sabah where thee monkeys can be spotted.

A number of tour operators cater to tours and trips to see the Proboscis Monkeys.

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Tuesday, October 22, 2013

Visit Malaysia Year 2014 Mascot: The Proboscis Monkey


They have huge noses, big bellies and live in groups. They are not your ordinary tree swinging monkeys and they don’t eat ripe bananas. They have webbed feet and are able to swim. We are talking about the proboscis monkey – a rare and endangered animal found primarily in Borneo and predominantly in Sabah.

Malaysia will be hosting the Visit Malaysia Year (VMY) in 2014, the nation’s biggest and grandest tourism celebration that welcomes the world to see, feel and experience the endless possibilities of the country.

This is the best time to witness and experience dazzling parades and processions, colourful cultural shows and exhibitions, fabulous food festivals, exciting sports and adventure, enchanting music and arts festival, shopping extravaganza, nature thrills and spills and many more.

A unique mascot is vital to create a visual impact and easy association with VMY 2014 among the locals and tourists alike. In the past, the orang utan, leatherback turtle and hornbill were used to promote Visit Malaysia Year and state-level tourism campaigns.

For VMY 2014, a new animal mascot is needed in order to trigger more excitement and anticipation of this grand celebration.

The Ministry of Tourism & Culture Malaysia has decided to use one of the most endangered animals in the International Union for Conservation of Nature (IUCN) Red List of Threatened Species as the mascot for VMY 2014 – the proboscis monkey.

Aptly known as the long-nosed monkey, the proboscis monkey best encapsulates the essence of Malaysia Truly Asia. This elusive monkey belongs to the Asian langurs and is the only member of the Nasalis genus. Proboscis monkeys are primarily found in Borneo particularly in Sabah, Malaysia.

Like the diversity encapsulated in the Malaysia Truly Asia branding, proboscis monkeys also possess diverse skills. They frequently leap from tree limbs and hit the water with a comical belly flop, as well as attract their mate with their unusually large and long nose.

The proboscis monkey also has webbed feet, which enable it to swim. In fact, proboscis monkeys are fairly good swimmers. Naturally, they have always been crowd pullers especially for eco-adventure tourists who would not miss a chance to catch a glimpse of this monkey.

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28 million tourists, RM76bil in receipts targeted for Visit Malaysia Year 2014


The Visit Malaysia Year (VMY) 2014 initiative targets to attract a new record of 28 million international tourist arrivals and RM76 billion in tourist receipts, said Deputy Prime Minister Tan Sri Muhyiddin Yassin.

Aptly themed “Celebrating 1Malaysia, Truly Asia”, he said the initiative will showcase the unique selling points of the country’s rich culture and heritage with many ethnic groups living in harmony.

“VMY 2014 is not just about organising more events and intensifying marketing and promotion, more importantly; it is getting the nation ready by offering our Malaysian hospitality and changing mindset to be a tourist-friendly nation.

“In the process, VMY 2014 mobilises the entire industry and nation to move up the value chain of tourism product and services offering thus contributing towards making Malaysia as a top-of-the-mid tourist destination,” he said in his opening remarks at the World Tourism Conference 2013 here, yesterday.

Also present were Melaka Chief Minister Datuk Seri Idris Haron, Tourism and Culture Minister Datuk Seri Mohamed Nazri Abdul Aziz and United Nations World Tourism Organisation (UNWTO) Executive Director Zoltan Somogyi.

The three-day conference is being attended by 678 delegates from 46 countries including the United Kingdom, Portugal, China, Australia, Argentina, South Africa, Guatemala, Singapore and Brunei.

Muhyiddin said the government’s role to target and advance tourism as a priority sector had been the game changer in the industry.

He said it could be viewed as two distinct phases, with the first traced back to the period from 1998 to 2010, whereby tourism was identified as a key sector to address the economic downturn and generate new sources of growth.

The government, he said, provided the necessary policies and institutional framework as well as enabling environment and facilitation for tourists.

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Thursday, October 10, 2013

35 holiday packages to boost Sabah tourism


KOTA KINABALU: The Sabah tourism industry will be further boosted with the launch of the Sabah – Best of Borneo Holiday Packages, yesterday.

A combination of 35 holiday packages under 14 themes, it is the first of its kind in Malaysia, which was created by 17 tour operators to cater to every interest and all age groups.

Ranging from day-trips to four-days/three-nights tour, all packages are inclusive of accommodation, meals and guided tour.

Tourism Malaysia deputy chairperson Senator Datuk Maznah Mazlan, when launching the tour packages, believed that it would help ensure the country’s tourism would continue to prosper.

“The tourism industry not only contributes to the national Growth Domestic Product (GDP) but also inculcates the spirit of patriotism, as well as strengthens the racial unity among the public,” she said, adding that Malaysia was the 10th most visited country in the world in 2012.

She added that it was important to observe the caring capacity as for some destinations, it could only take a certain number of people due to its facility or fragility of the environment.

Sabah Tourism Board chairman Datuk Joniston Bangkuai said the issue was also something that was being looked into seriously by the state government and discussion had been done on the matter.

“The state government is taking the necessary action so that there is a balance to it… we are very concerned on this,” he said.

Meanwhile, Maznah said under the Economic Transformation Plan, they were asked to think outside the box by applying the Blue Ocean Strategy.

“So that means we have to be creative when coming up with new tour packages,” she said.

For over a decade, Sabah has been enjoying a double-digit growth annually and that the state’s total tourist arrivals have increased five-folds from about 500,000 in 2000 to over 2.5 million in 2010.

Last year, tourist arrivals to Sabah reached 2.87 million of which 65 per cent domestic and the rest international, contributing RM5.1 billion to Sabah’s economy.

The tourism growth continued this year where the first seven months, a total of 1,838,295 tourists visited the state, which signified an increase of 13.5 per cent, compared to the same period last year.

This year the state is targeting 3.01 million tourist arrivals and RM5.4 billion in receipts.

The newly launched holiday packages come in time as Malaysia will be celebrating its fourth Visit Malaysia Year (VMY) next year.

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Friday, August 23, 2013

AirAsia to promote Sarawak


KUCHING: Sarawak Tourism Board (STB) and AirAsia have struck up a partnership to promote the state.

This partnership was achieved after a delegation from AirAsia Bhd led by its chief executive officer Aireen Omar accompanied by her team of officers paid a courtesy call on STB’s CEO Dato Rashid Khan.

The delegation discussed with STB on destination marketing and promotion as well as other possibilities particularly in the run-up to Visit Malaysia Year and Visit Sarawak Year.

“We welcome AirAsia’s efforts to jointly promote the state and hope by working together, we will be able to increase visitor arrivals to Sarawak,” Rashid said in a press statement yesterday.

He assured that the board would facilitate and assist the airline in whatever way possible to promote visitor arrivals.

Continue reading (Incl. Pic) at: AirAsia to promote Sarawak
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Wednesday, July 03, 2013

1 million tourists visited Labuan in 2012


LABUAN: Almost 1 million tourists visited Labuan in 2012 and 29 per cent were foreign visitors (271,183) said the secretary of Tourism Licensing Department of the Ministry of Tourism and Culture, Kudratullah Fatimy Afandi.

He said this in a speech at the national-level Water Festival Closing Ceremony in conjunction with the 17th Labuan International Sea Challenge (LISC) at the Labuan International Water Sports Complex near here on Sunday.

The event was officiated by Labuan Member of Parliament, Rozman Datuk Isli. Also present was assemblyman, Senator Datuk Yunus Kurus.

Kudratullah said Labuan now has 36 hotels with a total of 1,685 rooms, and the amount is expected to increase with the completion of several more hotels by the year’s end, adding that the Ministry of Tourism and Culture is working to promote Labuan as one of the top tourism destinations in the country.

“This will ensure that Labuan will not be left out of Visit Malaysia Year 2014 next year,” he said.

On a national level, Kudratullah noted that the number of international visitors last year numbered at 25 million and generated an income of RM60.6 billion.

In 2014, the government is hoping to register 28 million tourist arrivals with an estimated income of RM76 billion.

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