Wednesday, October 30, 2013

Novel way to market Sabah tourism

INCENTIVE: Special tourism packages to give visitors a shopping spree-cum-cultural experience

KOTA KINABALU: SABAH is moving to promote the state capital and Labuan as potential holiday shopping destinations in conjunction with Visit Malaysia 2014.

Its special "Oh My Shopping" package would not only provide tourists a shopping spree experience, but also get them to join cultural tours and adventures here and in Labuan.

Sabah Tourism Malaysia director Sani Sham Ahmad said the agency, under Tourism Ministry, was working closely with selected shopping malls and travel agencies.

"Travel agencies see the potential of incorporating shopping with culture and adventure to further promote Sabah and Labuan as shopping havens.

"This creative method will be more appealing to tourists as promoting shopping alone is difficult," he said at a Duty Free Seminar here yesterday.

Sani said Sabah Tourism Malaysia had sold 380 packages worth RM263,000 since the "Oh My Shopping" initiative was launched in August.

He said the city and Labuan were as good as other duty-free islands as tourists would be able to shop for various tax- and duty-free goods in malls as well as tamu (bazaars).

The government aimed to promote Malaysia as a premier duty- free shopping destination and Sabah as well as Labuan, could contribute towards this initiative, he added.

Organised by Tourism Malaysia, the Duty-Free Seminar was to encourage shopping complexes, retailers, associations and non-governmental organisations to play their role in promoting duty-free goods.

Continue reading at: Novel way to market Sabah tourism