Thursday, March 03, 2016

Sarawak captivates Sydney through “7 Wonders of Borneo”

Borneo swooped into Sydney last week in a bid to conquer some market share of Australia's international meeting buyers, with an exposé of the thrilling adventures Sarawak has to offer via its "7 Wonders of Borneo".

Representatives of Sarawak, Borneo held a "captive audience" of 40 experts from the Meetings, Incentives, Conventions and Exhibitions (Business Events) industry at Sydney's Hilton.

The “7 Wonders of Borneo” showcased the best of Sarawak as the region's freshest destinations for international business events, inclusive of the Orang-Utan, the state’s indigenous tribe, Mount Mulu, the Rajah Brooke butterfly, Sarawak’s colonial history, the Raffesia, and the carnivorous Nepenthes.

“This initiative embodies the concept of ‘business meets adventure’. Sarawak can deliver bold, fresh perspectives to conferences that can never be obtained anywhere else in this world,” said Amelia Roziman, General Manager of Marketing and Sales for the Sarawak Convention Bureau (SCB).

The highlight of the evening was the launching of the “7 Wonders of Borneo” film – a production inspired by a “familiarisation” tour (FAM) by key business decision makers from Australia and Singapore in August 2015.

Nick Koerbin, executive director of Association Executive Services, had a change of perception after the FAM trip: “To be frank, I was blown away by the outstanding facilities and logistical assistance provided in Sarawak, which far exceeds the antiquated perception of an exotic destination!”

“With today’s challenging world economy, Sarawak proves to be an excellent value-for-money location for Australian organizations to conduct their conferences out of Australia – and even New Zealand,” he continued.