Saturday, March 04, 2017

Sabah tourism rakes in staggering 3.43 million tourists, RM7.25 billion

KOTA KINABALU: Years of partnership with the private sector and working with right partners have placed Sabah as top-of-the-mind destination.

The success comes after Sabah tourism recorded its best year ever in 2016 with 3.43 million tourists’ arrivals with an estimated RM7.25 billion in tourism receipts, despite numerous challenges, said Sabah Tourism Board Chairman, Datuk Joniston Bangkuai.

“This has surpassed its best record in 2013 with 3.38 million tourist arrivals. On international tourist arrivals alone, we witnessed an increase of 15.4% compared to 2015 statistics.

“China once again has become the main contributor (+33.2% market share) with an overall growth of +51.8% in 2016 compared to the year before,” he said during the launching of Sabah Travel & Lifestyle Fair 2017, organized by IEC Midas at Ground Floor, Suria Sabah here.

He further added that the embracing of digital marketing has also made Sabah a popular destination.

As for the three days fair which began yesterday, Joniston congratulated IEC Midas and its collaboration partner for successfully organized the fair to present our local products to our international guests.

He said, there are 32 booths respectively promoting travel packages, hospitality, wedding, healthcare, beauty & wellness packages, local batik and fashion as well as local food and beverages.

“While the main objective of this fair is to help promote local products and services, participants are encouraged to network within their industries for brand enhancement.