Tuesday, February 01, 2005

Sabah Tourism Gets Massive Publicity Free in Australia

MELBOURNE, Feb 1 (Bernama) -- Sabah tourism is getting thousands of dollars worth of publicity free, thanks to Zoos Victoria.

In a bid to attract visitors to its zoos here and in Werribee, Zoos Victoria is conducting a five-week "Musical Evenings at the Zoo" competition to promote its "Zoo Twilights" at Melbourne Zoo and "Rhythm of Africa" at Werribee Open Range Zoo from January to March.

They provide visitors live music as well as wildlife experiences during summer evenings.

The winner of the competition will receive an eight-day stay in Sabah for two adults and two children valued at more than A$10,000 (RM29,400), including economy air fares and accommodation.

The competition is hosted by the Rupert Murdoch-owned Leader Newspapers, a group of 31 suburban newspapers distributed free to homes in Melbourne and its outskirts.

They have a total readership of more than one million people.

Across the front page of each of the newspapers is a 96-point heading in colour with the words "WIN A TRIP TO BORNEO" with a picture of an orang utan. It tells the readers to turn to an inside page for a brief description of Sabah's "fantastic wildlife", the details of the competition and an entry form.

Zoos Victoria's Corporate Marketing Project Manager Bruno Muraca told Bernama that thousands of responses for the Sabah trip had been received so far and more were pouring in daily.

The winner will be announced on March 4.

Muraca said Sabah was chosen as the prize because of its "amazing wildlife" and it is a great holiday destination.

A travel industry analyst said the competition prize was a big coup for Sabah tourism.

"Almost every home in Melbourne will now be aware of Sabah and its tourist attractions and the beauty of it is that Sabah has not spent a cent for the massive publicity it is getting," he said.

Courtesy of: BERNAMA

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