Monday, April 07, 2008

New set of challenges for Damai Beach Resort


With a new tag line “Your Spot In Borneo”, Damai Beach Resort, considered by many as one the best holiday destinations in Asia, is currently undergoing a rebranding process.

The current task of the new team is to continue providing the best services to guests whose expectations have grown higher than ever.

Damai Beach Resort is a four-star resort situated about 35 kilometres from Kuching City. It is owned by the Sarawak Economic Development Corporation (SEDC).

Its Director of Talent and Business Development, Caroline Yeo recently spoke to Eastern Times in an exclusive interview. She talked about a new set of challenges she and her team will now have to face and overcome in their bid to bring the resort to greater heights.

The challenge

Caroline said that the main challenge now is for the new team to rebrand and reinvent the resort.

The aim is to make Damai Beach Resort the ultimate holiday retreat for everyone.

“Therefore, we will work closely with the media who can help us to tap into both the local and international markets. We will also work closely with our network of travel agents, foreign media and travel magazines, and embark on familiarisation events to promote our property,” Caroline said, adding that the resort is continuing to improve in terms of its service quality so that customer expectations can be met and exceeded.

She went on to say: “In addition, we have developed high-value, affordable retreats and packages targeting various market segments - great fun need not come with an exorbitant price tag. Yes, so many things are going on right now and many good things are coming soon.”

Continue reading (incl. pics) at: New set of challenges for Damai Beach Resort

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