Saturday, December 27, 2008

Sarawak hotels goes through rebranding

KUCHING: International hotels Holiday Inn Kuching and Crowne Plaza Riverside Kuching will be renamed under a rebranding exercise.

They will take the new name of Grand Margherita Hotel and River­side Majestic Hotel respectively on Dec 31.

Sarawak State Economic Develop­ment Corporation (SEDC) and Sarawak Timber Industry Development Corpo­ra­tion (SEDC) are the joint owners of Grand Margherita while Riverside Ma­­­­­­jestic Hotel is wholly-owned by SEDC.

SEDC chairman Datuk Talib Zulpilip described the rebranding exercise as a strategic move as the time was ripe for change.

“The two hotels have already built up a pool of experienced and well-trained staff supported by the newly installed state-of-the-art hotel property management system.

Continue reading (incl. pics) at: Sarawak hotels goes through rebranding

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