A big boost in Sabah tourism with the arrival of more Asian tourists

KOTA KINABALU: Sabah’s effort to promote its tourism products in Asian countries has shown positive impact with an increasing number of Asian tourist arrivals into the State last year.

Assistant Tourism, Culture and Environment Minister Bolkiah Ismail said the intensified promotional activities by the State Tourism Board in neighbouring and other Asian countries has been successful and expected to lead to similar upward trend in the number of tourists from the region arriving in Sabah this year.

He however noted that there has been a slight decrease in arrival of tourists from the United States and European countries as travellers and holiday makers reduce expenses to cope with global economic crisis.

Bolkiah said this while representing Tourism, Culture and Environment Minister Datuk Masidi Manjun to officiate the closing ceremony of the Higher Learning Institutions Ethnic Cultural Festival hosted by Universiti Malaysia Sabah (UMS) here, Saturday evening.

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