Friday, November 04, 2011

Sarawak tourism partners upbeat on business opportunities from ITB Asia

KUCHING: Sarawak tourism partners are optimistic the recent Sarawak Tourism Board (STB) participation in the Trade Show for the Asian Travel Market (ITB Asia) in Singapore will encourage some great business opportunities for local travel trade members.

STB regional marketing manager, Kevin Nila, said participating industry partners from Sarawak were expected to be able to meet their marketing target
despite the issue relating to Firefly’s impending discontinuation of flights from Kuala Lumpur to Kuching and Sibu.

“STB took up a booth at ITB Asia, one of the world’s largest travel trade show organised by Messe Berlin, Singapore in October,” he said in a statement.

He said this year the three-day show in Suntec Convention Centre received a large number of participants, many of whom were key decision makers with 7,511 trade visitors representing 91 countries attending it.

Sarawak travel industry partners who joined STB booth at this year’s show were Borneo Adventure Tours, Greatown Travel, Straits Central Tours, Borneo Jungle Safari, Borneo Convention Centre Kuching and Pullman Hotel Kuching.

All these Sarawak tourism partners hoped to increase their share of the business for next year despite economic uncertainties, he said.

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