Thursday, December 06, 2012

Borneo Music Expo next year in Sarawak

KUCHING: Come next year the state will be hosting a new ‘exciting’ event – Borneo World Music Expo – as an effort to further stimulate the tourism industry.

The event, which will coincide with the Rainforest World Music Festival (RWMF), will be held at a leading hotel here from June 24 to 26 next year and expects to attract some 20 international music programmers.

Speaking to reporters before unveiling the new event here yesterday Tourism Minister Datuk Amar Abang Johari Tun Openg said the inaugural Borneo World Music Expo, which is scheduled a week before the RWMF every year, will integrate a trade fair, musical showcases, conferences, exhibitions and networking sessions in an effort to promote culture and music.

“It is specifically designed to expose Asian and ethnic musicians to the international market,” he said, adding that the new initiative is in addition to the successful RWMF that thus far has managed to attract participants and visitors from all over the world.

“We believe that through this Borneo World Music Expo we will be able to further showcase the uniqueness of our beautiful state globally through the various ethnic music and culture that we have,” he pointed out.

He suggested that the expo would also probably become a good ground for the locals to showcase their talents to international musical experts who were always hunting for such potentials.

Besides, he said, such musical expo is a right approach to help protect and preserve the traditional music against the modern musical trend.

“Most importantly, we want to share with the rest of the world our diverse traditions and cultures which we want to convey through songs and music,” he disclosed.

Meanwhile, Sarawak Tourism Board (STB) CEO Dato’ Rashid Khan said it was the ambition of the board to make this event into a world recognised annual exposition for the professionals and trade visitors within the international music scene as part of its transformation strategy to climb the value chain from leisure based events to that of business tourism events.