Thursday, March 13, 2008

Miri Jazz Festival gaining popularity

MIRI: The 3rd edition of Miri International Jazz Festival (MIJF) and the only tourism driven jazz festival in Malaysia is fast gaining recognition among both local and international jazz music lovers.

The Chief Executive Officer (CEO) of Sarawak Tourism Board (STB), Gracie Geikie is optimistic that MIJF is getting very popular, and its popularity is moving faster than the Rainforest World Music Festival (RWMF), which is now one of the top ten world music festivals.

“MIJF has emulated the success of RWMF as a great model in organising and commercialising music-based events for Sarawak. Although there is no ranking on jazz festivals so far, we have high confidence in MIJF in line with our aspirations to put Miri on the world music map,” she told a press conference at ParkCity Everly Hotel here yesterday.

Gracie, who is also the advisor of MIJF, made this positive comment based on several aspects, including overwhelming applications from bands to perform, sponsorships, tickets sales and bookings of hotels, packaging, media personnel wanting to cover the event following greater awareness through promotions and widespread publicity on the event.

The MIJF, she pointed, had been included in the national tourism calendar this year.

Continue reading at: Miri Jazz Festival gaining popularity

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