Kota Kinabalu: Borneo is better packaged as a single tourism entity than promoted individually by Malaysia, Indonesia and Brunei.
Hence, there is a need for these countries to work hand in hand to attract tourists to spend their holidays in these parts, said Tourism, Culture and Environment Minister Datuk Masidi Manjun.
"As I have said many times before, selling Sabah and the rest of the destinations in Sarawak, Kalimantan and Brunei can only be effective if we package the trip as one whole destination for tourists.
"In other words, we need the Government, in particular that of Sabah and Sarawak, Brunei and Indonesia, to work together and be a single entity to promote the whole of Borneo to the world.
"The reason is simple, because selling Borneo is more saleable - everybody knows where Borneo is located but not so many people know where Sabah is," he said.
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