Thursday, January 28, 2010

Royal Brunei Airlines, Tourism Malaysia ink marketing pact

By Edwin Eng

Royal Brunei Airlines (RBA) is working closely with Sabah and Sarawak Tourism Boards to jointly promote tourism destinations and products.

RBA has a code sharing agreement with Malaysia Airlines on flights between Bandar Seri Begawan and Kuala Lumpur, as well as between Bandar Seri Begawan and Kota Kinabalu and Bandar Seri Begawan and Kuching. Brunei is the fourth highest tourist generating country for Malaysia among the Asean countries where last year, a total of 1.06 million Bruneians visited Malaysia.

However, it showed a 2.2 per cent drop compared to 1.08 million tourists two years ago. During the recent Abacus Travel Fair held in October of last year, there was an overwhelming demand for travel to Kuala Lumpur and Kota Kinabalu with more than 600 air tickets issued over the two-day event, which shows a positive indication that confidence in travel has been restored with demand for Malaysia showing a positive growth.

These efforts are certainly welcomed as they will complement the government's efforts and commitment to further strengthen close bilateral relations and cooperation with Brunei in various fields including trade and investment as well as tourism.

The primary target markets of the joint promotional activities are Brunei citizens and expatriates residing in Brunei, while RBA international passengers travelling to Borneo are the secondary target market.

The signing ceremony of the RBA-Tourism Malaysia Joint Marketing Programmes was held yesterday at the Syndicate Room 4 of the BRIDEX Building.

Representing on behalf of Tourism Malaysia was its Director General, Dato Mirza Mohammad Taiyab while Wong Peng Hoon, RBA's Senior Vice President (Commercial, Sales and Marketing) signed on behalf of the airline.

The signing ceremony, held in conjunction with the Asean Tourism Forum (ATF) 2010, was witnessed by Datuk Seri Dr Ng Yen Yen.

The cooperation bears testimony to the commitment and initiative of both organisations in boosting tourists arrivals between Malaysia and Brunei.

The ceremony of the Joint Marketing Programmes between Tourism Malaysia and RBA sets a platform to develop and implement joint marketing, sales and promotional programmes.

According to Bernama, Tourism Malaysia in a statement issued during the ceremony said that, "It includes the development of an incentive scheme centred on the promotional activities to stimulate tourists arrivals to Malaysia and Brunei. The cost of carrying these activities will shared by both parties."

Tour agents will be drawn from preferred agents of Tourism Malaysia and RBA. The selected tour agents must have proven track record of success in generating tourist arrivals from Borneo.

Courtesy of Borneo Bulletin

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