Friday, January 22, 2010

Sarawak Tourism players told to be IT-savvy

KUCHING: The state’s tourism industry players must be information technology (IT) savvy and innovative in tailoring their products in order to make Sarawak the top choice among travellers. Sarawak Tourism Board (STB) chief executive officer Datuk Rashid Khan said they must let the whole world see what they have to offer.

In this, linking to Sarawak Travel at Facebook would be an alternative.

“Through Sarawak Travel at Facebook, tourism players can promote and market their products…so they must embrace technology.

“More and more tourists go online for travel information and with higher internet penetration across the globe, our tourism players have to leverage on technology,” he said during an industry engagement session hosted by STB at a hotel here yesterday.

Rashid pointed out that it was equally imperative for tourism stakeholders to focus on their customers’ needs and subsequently come up with quality packages to lure in more people to the state.

Sharing some fresh ideas, he wondered if any travel agents had thought of setting up tents at Padang Merdeka here as an option to overcome accommodation congestion during peak demands.

He, however, added that such proposal could materialise only with the understanding and collaboration of local councils.

Continue reading at: Sarawak Tourism players told to be IT-savvy

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