Tourism Malaysia has developed a number of unique offerings to entice Kiwis to visit Malaysia.
Presenting Malaysia's Tourism Transformation Plan 2020 at a "Malaysia Truly Asia" event, here Thursday night, Tourism Minister Datuk Seri Dr Ng Yen Yen said, as in New Zealand, tourism was critical to Malaysia's economic development.
To attract Kiwi tourists, Malaysia had begun to focus on improving tourism products and creating focused tourism "clusters" that leveraged on existing and new iconic products, said Dr Ng, who is on a seven-day visit to New Zealand and Australia to promote tourism.
"Initiatives include a greater focus on ecotourism, major cultural events and activities for young urban professionals. Family-friendly destinations, wellness activities, value for money and a safe, clean environment are some the key drivers of this market," Dr Ng said.
To promote Malaysia as a biodiversity hotspot, Tourism Malaysia is putting attention on its flora and fauna and soft adventure options such as jungle-trekking, rafting, bird watching and visits to World Heritage Sites such as the Kinabalu Park in Sabah.
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