Sarawak a hot destination for travellers from China
The streets of Kuching were abuzz with activities as 170 Chinese tourists experienced an unforgettable five-day-four-night ‘business and adventure’ stay here.
Their itinerary included a visit to the Sarawak Cultural Village, Bako National Park, and a cat-themed party at the Borneo Convention Centre Kuching. Then there were the Sarawak River Cruise, museum visit, special themed parties and dinners to showcase the versatility of Kuching as an exciting destination for Chinese incentive groups.
Bel-Air Travel & Tours managing director Alice Khor said: “We were excited to welcome this group of Chinese guests from Shanghai, Beijing, Guangzhou, Hong Kong and Taiwan to showcase Kuching’s main attractions for both leisure and business visitors.
“With the success of this trip, we definitely look forward to receiving more business to Sarawak in the coming months. Travellers from China love the allure of nature and adventure, which Sarawak has abundance of. Furthermore, the variety of food and daily activities is sure to keep them active and continuously exploring.”
SCB general manager Chew Chang Guan said: “China is a fast growing tourist generating country, and is definitely a promising market for Sarawak. Opportunities abound for Sarawak in terms of business events, and the Bureau is keen to support all meeting and incentive groups from all over the world.
“Sarawak is able to cater to their preferences, and we are more than happy to welcome them to truly experience an adventure of a lifetime.”
Kelly Liu of CTS MICE Service China remarked: “The Chinese in China were initially unaware of what Sarawak had to offer. However, through my previous site inspection, I started to fall in love with her. She gives me the feeling of peace with nature and the easy-going people are just so welcoming! From this trip, we are confident of getting more people from China to know about this beautiful land.”
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