Malaysia Airlines clinched the 'Economy Class Onboard Service Excellence 2006' award in an international airline survey conducted by Skytrax Research of London, UK, as stated in a press release.
The national flag carrier was declared the global winner in this category of the Skytrax Airline Excellence 2006 awards, which involved assessments applied through a detailed product and service agenda - covering up to 800 different rating items.
An awards panel made up of Directors and Audit staff at Skytrax, with additional grading for the award process utilising a selective study amongst 3,424 members of the SKYTRAX Business Research Group voted Malaysia Airlines to the number one position in this global ranking.
Delighted with the news of this announcement, Malaysia Airlines' Managing Director, Mr Idris Jala said, "We are indeed proud of this achievement. We are recognised as the best in the world in this category.
"This recognition is very timely as, in line with the 'Flying to Win Customers' thrust of our Business Turnaround Plan, we have now moved from a 'business-focused' to 'leisure-focused and business-interested' customer base."
"We have increased our economy class competitiveness by focusing on the leisure traffic, the key driver of our profitability.
"I commend the efforts of our staff for their exemplary customer service delivery which has won us this reputable recognition.
"I am confident that with their continued efforts, we will achieve success in our turnaround initiatives as well as garner more international achievements for our products and services", he added.
The national flag carrier was declared the global winner in this category of the Skytrax Airline Excellence 2006 awards, which involved assessments applied through a detailed product and service agenda - covering up to 800 different rating items.
An awards panel made up of Directors and Audit staff at Skytrax, with additional grading for the award process utilising a selective study amongst 3,424 members of the SKYTRAX Business Research Group voted Malaysia Airlines to the number one position in this global ranking.
Delighted with the news of this announcement, Malaysia Airlines' Managing Director, Mr Idris Jala said, "We are indeed proud of this achievement. We are recognised as the best in the world in this category.
"This recognition is very timely as, in line with the 'Flying to Win Customers' thrust of our Business Turnaround Plan, we have now moved from a 'business-focused' to 'leisure-focused and business-interested' customer base."
"We have increased our economy class competitiveness by focusing on the leisure traffic, the key driver of our profitability.
"I commend the efforts of our staff for their exemplary customer service delivery which has won us this reputable recognition.
"I am confident that with their continued efforts, we will achieve success in our turnaround initiatives as well as garner more international achievements for our products and services", he added.
Courtesy of Borneo Bulletin Weekend
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