Thursday, February 12, 2015

Woo tourists with quality Sarawak tourism products

KUCHING: Tourism Malaysia hopes local players will focus on developing quality tourism products as customers have become increasingly sophisticated and demanding.

Its state director Salahuddin Mohd Ariffin said intense competition and abundant choices meant tourism players needed to offer more creative and innovative tour packages.

“Customers now want quality and tailor-made packages. Hence, luxury tour programmes are something worth looking into for better returns on investment.

“This is because the strengthening of the US dollar against many currencies, including the Ringgit, has increased the purchasing power of international travellers to Malaysia,” he said at `Kelantan Delight Sales Mission to Sarawak’ held at Pullman Hotel here yesterday.

The inaugural mission was organised by Tourism Malaysia Kelantan in collaboration with AirAsia Berhad and Tourism Malaysia Sarawak.

Twenty-two participants, comprising government agencies, five travel agencies, and 12 hotels from Kota Bharu, participated.

Over 60 industry players from Sarawak, including seven government agencies, 19 travel agencies, nine hotels, and two homestay operators, attended gathering, which was meant for industry players from both states to sell tour packages and accommodation.

Citing the Travel Market Report, Salahuddin said luxury vacations on the rise were those related to honeymoons, weddings, romantic getaways and family leisure.

“I believe this year will be a good one for Sarawak’s tourism, following positive performances last year, which recorded 4.86 million tourist arrivals – an increase of 11.2 per cent as compared to the 2013 figure.

“About three million of these arrivals were foreigners.”

On the Year of Festival (MyFest 2015), that has already been launched, Salahuddin advised tourism players in Sarawak and Kelantan to tap the many opportunities available in selling the more than 70 events and festivals happening across the country this year.

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