Monday, March 12, 2018

Sarawak Cultural Village to kick off digital marketing

KUCHING: The Sarawak Cultural Village (SCV) has become the first Sarawak Economic Development Corporation (SEDC) subsidiary to embark on digital marketing as part of its rolling initiatives to remain as an iconic tourism attraction to both domestic and international markets.

The digital marketing concept will revolve around Sarawak’s cultural attractions, as well as on its traditional delicacies.

“We are proud that SCV has taken the initiative to start its digital marketing to promote itself locally and abroad. With digital marketing, anyone who wants to know more about Sarawak and SCV can do so through the click of a button,” SEDC chairman Tan Sri Datuk Amar Aziz Husain told reporters after officiating at the opening of SCV’s 28th staff anniversary celebration in Grand Margherita Hotel here on Saturday night.

Digital marketing, he pointed out, would be in line with the vision of Chief Minister Datuk Patinggi Abang Johari Tun Openg in developing the state’s digital economy.

According to Aziz, the perks of digital marketing include SCV being able to reach out to a wider population of potential tourists who have access to the Internet anywhere around the world.

“Right now, if we Google search the three letters – ‘S, C and V’ – we would be directed to the official website of Sarawak Cultural Village. With this, I hope that more tourists from outside the country would know about Sarawak and its various ethnic groups, as portrayed in the village,” he added.

Since opening its doors in 1990, SCV has recorded a total of 3,843,612 visitors while their performers have clocked in a total of 51,600 hours.