Tuesday, February 27, 2007

Sarawak finds niche in musical tourism

MIRI: Following the global attention to the Rainforest World Music Festival and the Miri International Jazz Festival, Sarawak is ready to stage more music fests to draw visitors.

“There is no doubt that such festivals have extraordinary power to attract tourists.

“We are going for more such festivals in the future,” said Sarawak Tourism Board (STB) chief executive officer Gracie Geikie.

“What we want to do is promote such festivals by integrating them with tourism products that we already have, such as our natural assets,” she told The Star yesterday.

She said the STB has found that musical fests have extraordinary drawing power to bring in the tourists.
Continue reading at: Sarawak finds niche in musical tourism

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