KUCHING: Tourism Malaysia Sarawak will focus more on the state’s tourism, said director Ahmad Johanif Mohd Ali at a marketing briefing at a leading hotel here yesterday.
Under the “Zoom! Malaysia” tourism campaign, which replaced the “Cuti-Cuti Malaysia” campaign, there is emphasis on specific areas, such as eco-tourism, resorts, recreation and homestays.
“Sarawak’s strength lies in these areas, especially eco-tourism and homestays,” said Johanif. He added that the homestay programme in Sarawak was different from those in Peninsular Malaysia as the state offered unique lodging in the form of longhouses.
Sarawak is home to many indigenous tribes who have their own longhouses and cultural activities.
“The villages in Peninsular states are quite similar to each other while the longhouse homestay offers tourists a totally different experience from the usual village house,” Johanif said.
He revealed that there was plan for a Mulu package after the rainy season. He said the package would benefit the state’s eco-tourism.
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