KUCHING: Sarawak will focus on regional tourists instead of trying to lure people from other parts of the world in its tourism promotion strategy this year.
State Urban Development and Tourism Minister Datuk Michael Manyin said in view of the current economic downturn the change in strategy was necessary, as it was felt that fewer tourists would go on long-haul holidays when times were bad.
“Previously, when the economy was booming, the tourism industry tried to go global and attract visitors from all over the world.
“But with the economic crisis, we believe people won’t go for long-distance trips,” he told reporters after announcing that AirAsia would reinstate Kuching-Macau and Kota Kinabalu-Macau routes yesterday.
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